Corporate brand identity design is not just creating a logo or business card design; Corporate Branding is the set of perceptions. It is also a marketing practice in which a business chooses a trading name, uses a symbol or illustrated artwork to give an impression of the company. The growth rates of a business and the type of audience it attracts depend mostly on how it is perceived. Considering these facts, branding & identity are significantly important for a new startup or SMBs.
In most companies brand is a core concept that needs to be taken as far as possible and developed. It is very important that it is clearly stated, communicated, and understood. Corporate brand identity impacts strongly everyone connected with your organization – from customers to employees, partners, or stack holders. It leads to more sales, increases customer acquisition and retention, and attracts highly skilled talents.
To learn more about the importance of corporate brand identity, read the following article on HBR website: What does your corporate brand stand for?