Corporate brand identity is not just creating a logo or business card design; Branding is the set of perceptions. It is also a marketing practice in which a business choose a trade name, use a symbol or illustrated artwork to give an impression of the company. The growth rates of a business and type of audience it attracts depends mostly on how it is perceived. Considering these facts, branding is significantly important for a new startup or SMBs.
Corporate brand identity impacts strongly everyone connected with your organization – from customers to employees, partners or stack holders. It leads more sales, increases customer acquisition and retention, and attracts highly skilled talents.
To learn more about importance of corporate brand identity, read the following article at HBR website: What does your corporate brand stand for?